I merge creative vision with business strategy to design experiences that inspire and deliver results!

Based in New York. I bring over fifteen years of experience shaping B2C products from concept to live success. I’ve led product and UX/UI design for global hits, from inside big and small companies such as Moon Active, Communix, and SciPlay.

  • HiKnowIT! - Gamified Health Companion

    HiKnowIT! - Gamified Health Companion

    From dashboards to delight: a gamified health companion.

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  • CRUSHNESS

    CRUSHNESS - Fitness Meets AI-Powered Design

    AI-Driven Fitness App for Daily Balance and Motivationes here

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  • Family Island - Game Core Redesign

    Family Island - Game Core Redesign

    Redesigning Family Island’s core to revive long-term player engagement

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  • Family Island - Ocean Adventure

    Family Island - Ocean Adventure

    An underwater adventure powered by daily event progress. Continuation of the core redesign project

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  • Ladbrokes Brand & Digital Experience

    Ladbrokes Brand & Digital Experience

    Redefining Ladbrokes’ digital experience through a unified design system and bold, performance-driven visuals.

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  • Royal Bingo - Designing a Multiplayer Bingo Experience

    Royal Bingo - Designing a Multiplayer Bingo Experience

    Designing a bold new take on social multiplayer, hyper casual bingo gameplay

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  • Family Island - Features Enriching Gameplay

    Family Island - Features Enriching Gameplay

    Expanding Family Island’s core gameplay through rich, interconnected Adventure Island's features

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Contact me.