Quick Hit Slots - Full Product Redesign

Company: SciPlay
Brand: Quick Hit Slots
Partner Brand: Scientific Games
Timeline: ~18 months (end-to-end)

Project Overview

Quick Hit is a hub-based social casino game that brings iconic, real-world slot machines from U.S. casino floors into a unified mobile experience, allowing players to play the same games they know and love online.

While the mobile version had an existing player base, its UX, visual language, and meta-game systems no longer matched modern social casino standards.

Key challenges included:

A legacy UI that limited feature expansion and live-ops flexibility.

Shallow meta-game systems compared to top competitors.

Limited retention mechanics and progression depth.

A player experience that felt dated relative to leading casino apps.

The goal of the project was to fully redesign Quick Hit as a modern, scalable mobile casino product, one that feels authentic to a real casino floor while supporting long-term engagement, retention, and monetization.

The scope included a full UX/UI overhaul, new meta-game systems, and a redesigned FTUE to ensure clarity for both new and returning players.

Previous Player Experience

Improved Player Experience

Lobby:

In-Slot:

My Role & Responsibilities

Lead Product Designer

I owned the end-to-end design vision and UX/UI direction for the redesigned game, from early concept through live production.
In addition to hands-on design, I led the design execution across multiple teams and disciplines.

Responsibilities:

  • Defining UX/UI direction and final design decisions for the full game.

  • Designing core systems and flagship features (Vault, Daily Bonus, Tournaments, Level-Up, meta-game systems).

  • Leading and mentoring 2 UX/UI designers and 2 animators.

  • Driving alignment across Product, Engineering, Tech Art, Economy, Analytics, QA, and Architecture.

  • Presenting concepts, progress, and trade-offs to senior stakeholders (VP Product, GM).

Team Structure & Collaboration

The project was executed by a tightly aligned cross-functional team.

Core team:

  • Product Owner & Project Manager

  • Design (UX/UI, animation)

  • Engineering & Tech Art

Supporting teams:

  • Game Economy & Analytics

  • QA

  • Live Ops & Architecture

I worked closely with Product leadership throughout the process to ensure design decisions aligned with business goals, technical constraints, and long-term scalability. Early alignment reduced iteration cycles later in production.

Process & Key Design Decisions

1. Problem Framing & Feature Definition

Each feature began with a clear definition of player value, engagement goals, and economy impact.
I led the creation of structured specs that outlined requirements, constraints, and success criteria before visual exploration.

2. Flows, Logic & Wireframes

We mapped full flowcharts covering progression, edge cases, and system behavior.
Wireframes and interactive prototypes were reviewed early with all disciplines to validate clarity and feasibility before committing to UI production.

3. Visual Concept & Casino World-Building

Once flows were validated, we designed a strong visual anchor for each feature - usually the main screen.
This included UI language, iconography, animations, branding elements, and alignment with a casino-floor aesthetic.

4. Key Design Decisions

  • Tiered meta-systems (Vault, tournaments): Enabled long-term progression while balancing risk and reward.

  • Time-limited tasks: Encouraged repeat sessions without overwhelming casual players.

  • Integrated meta-game: Ensured features supported core slot play rather than competing with it.

  • Tower of Fortune: Explored but ultimately not shipped after evaluating scope, risk, and live-ops priorities.

5. Production, Validation & Optimization

After approval, designs were handed off for animation, tech-art, and Unity implementation.
Features were validated through QA, user testing, A/B testing, and analytics-driven configuration tuning.

Core Features Designed

Daily Bonus - Habit-forming daily rewards.

Level-Up System - Clear progression with milestone rewards.

Vegas Venture (Time-Limited Tasks) - Short-term goals driving session frequency and variety.

Wild Ball - A progression-based bonus system that rewards continued play by activating expanding wild multipliers, enhancing engagement and perceived win momentum.

Quick Bonus - A time-based reward system designed to create frequent micro-reward moments, encouraging habitual logins and sustained play frequency.

Quick Hit Vault - Tiered lock-breaking system (Mini / Mega / Jumbo) balancing difficulty and rewards.

Tournaments - Ongoing competitive progression.

Tower of Fortune - Explored concept, not released.

Each system was designed to extend engagement while remaining intuitive for a broad player base.

Outcomes, Impact & Lessons Learned

SciPlay attributed the performance to stronger meta-game integration, improved engagement, and a more robust live-ops foundation.

Quick Hit became one of SciPlay’s flagship titles following the redesign.

~30% growth since relaunch

Q4 2021:

  • +17% YoY growth

  • +14% QoQ growth

The redesigned Quick Hit launched in June 2021.

Post-launch performance:

Lessons Learned

  • Successful redesigns balance brand familiarity with meaningful innovation.

  • Meta-game systems must be treated as core UX, not secondary layers.

  • Early alignment across design, economy, and engineering significantly reduces production risk.

  • Scalable UX frameworks are critical for long-term features and live-ops success.

This project was a defining experience in translating a legacy casino brand into a modern, high-performing mobile product.
I’m proud of the outcome, and of the team that brought it to life.

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