FI Adventure Pass - Celebrating Progression
About the Feature
The Golden Pass was designed to give Family Island players something truly special to strive for: a way to accelerate their journey, unlock luxurious rewards, and feel that every step forward was a celebration.
As players explored and built on Adventure Islands, they earned Golden Crowns. Collect enough, and they’d progress to the next stage - each with increasingly exciting rewards. At stage 20, the ultimate prize awaited.
But the real magic happened when players upgraded to the premium Golden Pass. Suddenly, a second reward track appeared - full of bigger, rarer, and more impactful treasures. It was our way of saying:
“You’ve come this far - now let’s make it epic.”
My Role
As Product Design Team Lead, I managed a team of 11 (UX/UI designers, concept artists, and animators) and contributed directly to shaping the Adventure Pass experience. My team worked on UX/UI flows and visuals while collaborating with Market Research to gather key references that informed and elevated the feature’s design.
Company
Designing the Experience
Our goal was to make every interaction feel aspirational and joyful, keeping players focused on “what’s next?” while maintaining clarity and excitement
Early Exploration
I was creating initial wireframes presented a layered progression bar, rich with narrative visuals. Mostly to understand and test the feature.
but we found it too overwhelming on small screens.
Iterative Refinement
The team simplified layouts for mobile clarity, streamlined rewards presentation, and introduced a unique UX innovation
Instead of hiding the ultimate prize at the very end of a long scroll, we designed a dynamic Grand Prize preview.
Here’s how it worked:
When players opened the Golden Pass, the grand prize is always visible at the right area of the screen.
As they scrolled through rewards, the grand prize “floating” above the progression bar - serving as a constant reminder of what awaited them.
Once players reached the end of the list, the grand prize seamlessly merged into its rightful place in the final stage.
This subtle but powerful design choice kept players motivated, with a clear visual anchor of “why you want to keep playing”.
Final Mockups
A polished golden aesthetic, animated progress bars, and bold Claim buttons made every milestone feel like a mini victory. We also designed celebratory win screens and engaging pop-ups that nudged players to unlock the premium track.
Why It Matters
Golden Pass wasn’t just another progression system - it was an emotional driver that:
Kept players engaged by showing them the ultimate prize up front.
Made premium users feel exclusive, accelerating their journey.
Boosted monetization with narrative-driven reskins tied to live events.
It transformed routine gameplay into a journey of anticipation and celebration.
Explorations - Token-Based Progression
Building on the success of the Golden Pass, a designer on my team initiated a new feature inspired by its structure: a task-driven progression bar powered by collectible tokens.
The screen was split into two sections: a custom task panel at the bottom, and a progress bar at the top that filled up as players completed tasks. Unlike standard Daily Tasks, these missions were dynamic, tailored to the player’s progress in the Adventure Islands, and could unlock over time based on configurable intervals.
The system rewarded players with tokens per task, pushing them toward X configurable stages of increasingly valuable prizes, again offering both a free track and a premium Golden track with exclusive rewards.
From Wireframes to Polished UI
The early wireframes explored a clean, dual-section layout - balancing task clarity with reward visibility. We designed a structure that allowed players to focus on short-term actions while keeping the grand prize always in view.
The final mockups maintained the visual language of the original Golden Pass, but introduced new elements such as token indicators, task timers, and progress cues - creating a fresh experience that felt familiar yet engaging. This spin-off design gave the team a flexible tool for crafting event-driven challenges within the existing ecosystem.
