FI Adventure Pass - Celebrating Progression
About the Feature
The Golden Pass was designed to give Family Island players something truly special to strive for: a way to accelerate their journey, unlock luxurious rewards, and feel that every step forward was a celebration.
As players explored and built on Adventure Islands, they earned Golden Crowns. Collect enough, and they’d progress to the next stage - each with increasingly exciting rewards. At stage 20, the ultimate prize awaited.
But the real magic happened when players upgraded to the premium Golden Pass. Suddenly, a second reward track appeared - full of bigger, rarer, and more impactful treasures. It was our way of saying:
“You’ve come this far - now let’s make it epic.”
As Product Design Team Lead, I managed a team of 11 (UX/UI designers, concept artists, and animators) and contributed directly to shaping the Adventure Pass experience. My team worked on UX/UI flows and visuals while collaborating with Market Research to gather key references that informed and elevated the feature’s design.
My Role
Company
Designing the Experience
Our goal was to make every interaction feel aspirational and joyful, keeping players focused on “what’s next?” while maintaining clarity and excitement
Early Exploration
I was creating initial wireframes presented a layered progression bar, rich with narrative visuals. Mostly to understand and test the feature.
but we found it too overwhelming on small screens.
Iterative Refinement
The team simplified layouts for mobile clarity, streamlined rewards presentation, and introduced a unique UX innovation
Instead of hiding the ultimate prize at the very end of a long scroll, we designed a dynamic Grand Prize preview.
Here’s how it worked:
When players opened the Golden Pass, the grand prize is always visible at the right area of the screen.
As they scrolled through rewards, the grand prize “floating” above the progression bar - serving as a constant reminder of what awaited them.
Once players reached the end of the list, the grand prize seamlessly merged into its rightful place in the final stage.
